Case Study 3: Package Rebrand
Overview
For this project, we had to rebrand and redesign the packaging of a dollar store item. I chose cleaning wipes from the brand Up&Up, which is the generic Target brand.
cs3 overview image
Overview
This was a project for a package design class where we had to redesign the packaging go a generic item to make it feel more luxurious and expensive. For this, I chose the Target brand disinfecting wipes.
Goals
The goal of this project was to redesign a generic dollar store item's packaging to make it feel more expensive.
Challenges
One of the challenges was to design a new logo and brand name for the project, since the Up&Up brand is so recognizable. It was also challenging to find a different cylinder packaging for the wipes. 
Process
Original Product
cs3 og product1cs3 og product2
cs3 og product1cs3 og product2
Original Product
cs3 og product1cs3 og product2
cs3 og product1cs3 og product2
Logo Process
logo process 1logo process2logo process 3logo process 4logo process 5logo process 6
Illustration Elements
cs3 illustration element1cs3 illustration element2
Packaging Drafts
package draft 1cs3 package draft 1.2cs3 package draft 2.1cs3 process 2.1cs3 process 2.2
Logo Process
logo process 3
logo process 6
Illustration Elements
cs3 illustration element1cs3 illustration element2
Package Drafts
package draft 1
cs3 package draft 1.2
cs3 package draft 2.1
cs3 process 2.1cs3 process 2.2
Results
cs3 final 2.1.1cs3 final 1.2.2
cs3 final 2.1.1cs3 final 1.2.2
cs3 final 1 label
cs3 final 1 label
cs3 final 1.1cs3 Final 1.2cs3 final 1.3
cs3 final 2 label
cs3 final image 2.1cs3 final 2.2cs3 final 2.3
cs3 final 1.1cs3 Final 1.2cs3 final 1.3
cs3 final 2 label
cs3 final image 2.1cs3 final 2.2cs3 final 2.3